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Client:
VCU's CAMP ADVENTURE
Project: Project manager & Communication liaison for a non profit organization dedicated to introducing young advertising prospects around the world to the industry with a real-life client.
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Strategy Statement: Everyone can learn to be creative.
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Distribution Channels: Created and organized workshops with top industry professionals from agencies such as; Fable branding, Capitol One, The Martin Agency, and more to speak to teach prospects all about the advertising world! Worked with the Client to provide an effective communication channel between agency and client. Created new and effective media to promote Camp Adventure through social channels such as LinkedIN, Instagram, and TikTok.
"What are we wearing to camp"
Tik Tok Challenge
This year, Camp ADventure was focused on diversity and inclusion. In support of that theme, we were proud to partner with Buy From a Black Woman, a nonprofit organization focused on supporting black women-owned businesses across the world by offering education, tools, and resources to begin - and retain - their businesses.
My job as a part of the PR & Outreach team was acting as the communication hub for the camp between the agency, our sponsors, speakers, client, and campers. While also providing social content to keep everyone engaged the entire summer!