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Client:
Kryptonite Bike Lock

Project: Create a compelling print AD for world's top bike lock company "kryptonite" and their famous "U" lock. This project won a 2020 Silver ADDY award

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Strategy Statement: When you lose your bike your first thought is what "U" should've locked it up with instead. 

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Distribution Channels: Created Mock Ad that would catch the attention of bike users in places where they usually congregate; Bus stops, newspapers and magazines, coffee shops, and more. 

Deliverables:

The ask was to create a mock AD for Kryptonite bike lock, so we did. and then we won a Richmond Local Silver ADDY for it!

Creative Team

Art Director: Randee Rose Joven

Copywriter: Shawn Anthoney 

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